Introducing: Glaize x Jemma Bella

Meet our newest collaboration with influencer Jemma Bella (@_jemma_bella) - a gorgeous shimmery blue 💙
Jemma is an internet personality navigating life with long covid and POTS. Known for her honest, relatable, and often humorous content, Jemma offers a genuine glimpse into the daily challenges of living with a chronic condition. Beyond her advocacy and support for the chronic illness community, Jemma is a passionate enthusiast of all things beauty and lifestyle.
Jemma has been a fan of Glaize for a while, and loves the ease of applying gels at home. 1% of the sales of our collaboration shade Out of the Blue will go to the Open Medicine Foundation, an organisation dedicated to improving the lives of people with chronic complex diseases through collaborative and groundbreaking research.

We started with a moodboard, where Jemma added some different ideas and nail colours for inspiration. Once we'd narrowed down the options and settled on a colour palette, we briefed our chemist to come up with the perfect shimmery blue shade. We then developed the formulation and wear-tested the final version that you see here to make sure your gels last as long and look as fabulous as possible.
Shop our collab here! 💙
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